New York Times












How can we augment the digital distribution of the NYT to meet millennials where they are?

DURATION: 6 Weeks ( Jan – Feb, 2018 )

ROLE: Designer

ADVISOR: Renda Morton, New York Times VP of Design

PROJECT:  Digital Distribution of the New York Times

TOOLS: Sketch, Flinto, Photoshop, Indesign

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Back in January of 2018, in my spring semester, my Fundamentals of UX class was tasked with discovering a way for the New York Times to attract a younger demographic of users. We were given a variety of buckets to choose from: subscription models to new content avenues to storytelling. Given the time frame, this would be more of a sprint than a full-length project so we had to be strategic about our choice. Check out the case study on Medium.


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