{"id":8076,"date":"2020-05-10T06:19:02","date_gmt":"2020-05-10T06:19:02","guid":{"rendered":"http:\/\/jsonbrnch.com\/home\/?post_type=portfolio&#038;p=8076"},"modified":"2020-06-16T16:53:07","modified_gmt":"2020-06-16T16:53:07","slug":"ios-messaging","status":"publish","type":"portfolio","link":"http:\/\/jsonbrnch.com\/home\/portfolio\/ios-messaging\/","title":{"rendered":"iOS Messaging"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding \">\n<h1><strong>iOS Messaging<\/strong><\/h1>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding \">\n<h2 style=\"text-align: left;\"><strong>Overview<\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">With the unfortunate widespread devastation of COVID-19, Higher Education was forced to change the way they interact with potential students. What was once traditional face to face relationship building, would now be strictly digital. At RaiseMe our college partners needed a way to communicate more efficiently with potential students. Students were already receiving bulk emails from colleges but this was disconnected from their experience with RaiseMe and earning scholarships on their desktops and in the app. The core idea was to give colleges a direct line of communication to students in context with their college search experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Team<\/h4>\n<p>Product Manager: Dan Robichaud-Carew<\/p>\n<p>User Researcher: Thea Lee<\/p>\n<p>Engineer: Luke Lovett<\/p>\n<p>Matheo Fiebiger<\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-small-padding bottom-small-padding \">\n<h2 style=\"text-align: left;\"><strong>Insights<\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">From research on student communities, we knew a couple of things about student communication. Students wanted a way to communicate with colleges but found the process daunting. <\/span><span style=\"font-size: 14pt;\">There was no form of direct communication other than campus visits, phone calls, and email. By having direct communication, students could learn more about a university earlier in their decision-making process and make more informed decisions in service of themselves and their futures.<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-small-padding bottom-small-padding \">\n<div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:700px; margin: auto\"><figure id=\"attachment_8155\" aria-describedby=\"caption-attachment-8155\" style=\"padding-top:74.324324324324%\" class=\"wp-caption aligncenter\"><noscript><img class=\"wp-image-8155 lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Gmail-message-1024x761.png\"><\/noscript><img loading=\"lazy\" class=\"wp-image-8155 lazyload ll\" alt=\"Sample email for a university partner\" width=\"700\" height=\"520\" data-sizes=\"(max-width: 700px) 100vw, 700px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Gmail-message-1024x761.png 1024w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Gmail-message-300x223.png 300w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Gmail-message-768x571.png 768w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Gmail-message-1536x1142.png 1536w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Gmail-message-2048x1522.png 2048w\"><figcaption id=\"caption-attachment-8155\" class=\"wp-caption-text\">Sample email for a university partner<\/figcaption><\/figure><\/div>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-small-padding bottom-small-padding \">\n<div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1024px; margin: auto\"><figure id=\"attachment_8347\" aria-describedby=\"caption-attachment-8347\" style=\"padding-top:69.502948609941%\" class=\"wp-caption aligncenter\"><noscript><img class=\"wp-image-8347 size-large lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Persona-Spreadsheet-1024x712.png\"><\/noscript><img loading=\"lazy\" class=\"wp-image-8347 size-large lazyload ll\" alt=\"\" width=\"1024\" height=\"712\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Persona-Spreadsheet-1024x712.png 1024w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Persona-Spreadsheet-300x209.png 300w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Persona-Spreadsheet-768x534.png 768w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Persona-Spreadsheet-1536x1068.png 1536w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Persona-Spreadsheet-2048x1423.png 2048w\"><figcaption id=\"caption-attachment-8347\" class=\"wp-caption-text\">User Personas across features<\/figcaption><\/figure><\/div>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding \">\n<h2 style=\"text-align: left;\"><strong>Navigation<\/strong><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\">This feature required a slow rollout and to start because most students wouldn&rsquo;t have received a message by the time of launch. For this reason, we had to be very strategic with how students accessed the feature knowing that most to start won&rsquo;t have a message. In options 1 and 2 I looked at having a messaging icon in the header. In option 3 I redesigned the navigation to include messages. Knowing most inboxes would be empty to start option 4 worked best. The feature would be tucked away on our &ldquo;More&rdquo; page but push notifications would make new messages visible.<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-small-padding bottom-small-padding \"><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1024px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:47.474747474747%\"><noscript><img class=\"aligncenter size-large wp-image-8081 lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-iterations-1024x486.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-large wp-image-8081 lazyload ll\" alt=\"\" width=\"1024\" height=\"486\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-iterations-1024x486.png 1024w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-iterations-300x142.png 300w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-iterations-768x365.png 768w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-iterations.png 1980w\"><\/figure><\/div><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<h2><strong>Card design<\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">Working with the Product Manager and our Partner Success team I was able to better understand the needs of our college partners. Partners were able to send three types of messages: a bulk message to multiple students, a single message to a student on behalf of a university, a message from a college counselor on behalf of the university. These three types of messages would need different types of displays. The three messages could not be threaded together although they are from the same university because the messages could be written by three different individuals all communicating about different things.<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:13770px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:59.041394335512%\"><noscript><img class=\"aligncenter wp-image-8178 size-full lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-card-design.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter wp-image-8178 size-full lazyload ll\" alt=\"\" width=\"13770\" height=\"8130\" data-sizes=\"(max-width: 13770px) 100vw, 13770px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-card-design.png 13770w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-card-design-300x177.png 300w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-card-design-1024x605.png 1024w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-card-design-768x453.png 768w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-card-design-1536x907.png 1536w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-card-design-2048x1209.png 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-medium-padding bottom-small-padding   \">\n<h2><strong>Personas<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We broke down our student users into four personas.:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">The Lost: a user who didn&rsquo;t have clear directives.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">The motivated explorer: users who had goals but unclear. Students who know what career they want to pursue or college they want to go to but unclear of the steps to get there.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">The unmotivated doer: unclear goals and clear tasks.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">The motivated achiever: clear goals and clear tasks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We typically focus more on motivated explorers. For this feature, we wanted to index heavier on the students who were lost, unsure of their college journey, and needed help.&nbsp; The &ldquo;lost&rdquo; would be the students that might be apprehensive to interact with colleges, less likely to initiate a message with a school or unsure what to ask of a school. I designed the components within messaging specifically catered to this group.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"alignleft size-large wp-image-8328 lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Personas-1024x409.png\"><\/noscript><img loading=\"lazy\" class=\"alignleft size-large wp-image-8328 lazyload ll\" alt=\"\" width=\"1024\" height=\"409\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Personas-1024x409.png 1024w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Personas-300x120.png 300w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Personas-768x307.png 768w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Personas-1536x613.png 1536w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Personas.png 1988w\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-medium-padding bottom-small-padding center \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:800px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:69.502948609941%\"><noscript><img class=\"wp-image-8338 aligncenter lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Referral-Spreadsheet-1024x712.png\"><\/noscript><img loading=\"lazy\" class=\"wp-image-8338 aligncenter lazyload ll\" alt=\"\" width=\"800\" height=\"556\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Referral-Spreadsheet-1024x712.png 1024w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Referral-Spreadsheet-300x209.png 300w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Referral-Spreadsheet-768x534.png 768w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Referral-Spreadsheet-1536x1068.png 1536w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/Referral-Spreadsheet-2048x1423.png 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><span style=\"font-size: 14pt;\">We typically focus more on motivated explorers. For this feature, we wanted to index heavier on the students who were lost, unsure of their college journey and needed help. The lost would be the students that might be apprehensive to interact with colleges, less likely to initiate a message with a school or unsure what to ask of a school. I designed the components within messaging specifically catered to this group.<\/span><\/p>\n<\/div>\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding \">\n<h2><strong>Designing for the lost<\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">Designing for the group who we considered had the least knowledge about college planning or the least amount of experience interacting with higher educational institutions before, meant we had to provide communication tools that they may not be aware of. I opted to make the empty state text that on any other messaging service like Twitter or Facebook might be &ldquo;Write a message here&rdquo; to &ldquo;Hi Dan, Thanks for reaching out to me I appreciate&hellip;&rdquo;. This would immediately signal to students the need for email etiquette even if they had never written an email before. The chat function was designed to feel less daunting but still have the formal functionality of email to emphasize to students that this is an authority figure who has bearing on your collegiate career.<\/span><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:566px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:31.625441696113%\"><noscript><img class=\"aligncenter size-full wp-image-8118 lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/empty-state-text.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8118 lazyload ll\" alt=\"\" width=\"566\" height=\"179\" data-sizes=\"(max-width: 566px) 100vw, 566px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/empty-state-text.png 566w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/empty-state-text-300x95.png 300w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-large-padding \"><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:240px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:216.25%\"><noscript><img class=\"aligncenter size-full wp-image-8101 lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/first-message.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8101 lazyload ll\" alt=\"\" width=\"240\" height=\"519\" data-sizes=\"(max-width: 240px) 100vw, 240px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/first-message.png 240w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/first-message-139x300.png 139w\"><\/figure><\/div><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-large-padding \">\n<h2><strong>Feature Onboarding<\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">Designing for the lost also meant acclimating them to the new feature. This was the persona group that would be least likely to initiate contact with a university or be apprehensive about replying. I designed an initial message that is sent from RaiseMe as a way to 1: Let users &mdash; especially the lost &mdash; understand what the messaging feature is for. 2: Give them an opportunity to use the feature although they have not been directly messaged by a partner yet. This makes the feature less daunting in the future. This needed to be designed in such a way that users understand it&rsquo;s not a chatbot but just a method of onboarding. I worked alongside our user researcher to present through copy what the messaging feature could do and how it could be used.<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding center \"><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1716px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:36.596736596737%\"><noscript><img class=\"aligncenter size-full wp-image-8102 lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-flowchart.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8102 lazyload ll\" alt=\"\" width=\"1716\" height=\"628\" data-sizes=\"(max-width: 1716px) 100vw, 1716px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-flowchart.png 1716w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-flowchart-300x110.png 300w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-flowchart-768x281.png 768w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/message-flowchart-1024x375.png 1024w\"><\/figure><\/div><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding \">\n<h2><strong>Launch Options<\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">One of the points of contention between the team with this project was which version of the design to launch given technical constraints. A portion of the team wanted to launch quickly and launch an experience that would only show incoming messages and no in-app reply functions to save the backend work for after launch. Some wanted to push the feature out so it could include a reply label noting when a student replied from their email client which would be the only option. I wanted to push the launch timeline out even longer for the most optimal experience. An experience where users didn&rsquo;t have to open their email client to reply, they didn&rsquo;t receive confirmation labels that they replied to a message, only a simple chat function where they could reply directly to an email. An omnichannel experience would allow for students to stay within the app without leaving.&nbsp;<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding center \"><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1722px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:60.278745644599%\"><noscript><img class=\"aligncenter size-full wp-image-8109 lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-launch-options.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8109 lazyload ll\" alt=\"\" width=\"1722\" height=\"1038\" data-sizes=\"(max-width: 1722px) 100vw, 1722px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-launch-options.png 1722w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-launch-options-300x181.png 300w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-launch-options-768x463.png 768w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/messaging-launch-options-1024x617.png 1024w\"><\/figure><\/div><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding \">\n<h2><strong>Wayfinding<\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">Navigation within a message was tough because much like other messaging services there was a possibility to go deeper to inner pages. The user would need a way to navigate out. Keeping the navigation consistent throughout allowed for users to select college after college get deeper and deeper and still be able to navigate away to a new tab.&nbsp;<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding \"><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:535px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:97.009345794393%\"><noscript><img class=\"aligncenter size-full wp-image-8110 lazyload ll\" src=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/navigation-messaging-option.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8110 lazyload ll\" alt=\"\" width=\"535\" height=\"519\" data-sizes=\"(max-width: 535px) 100vw, 535px\" data-srcset=\"http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/navigation-messaging-option.png 535w, http:\/\/jsonbrnch.com\/home\/wp-content\/uploads\/2020\/05\/navigation-messaging-option-300x291.png 300w\"><\/figure><\/div><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<h2><strong>Reflection<\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">In its early state, the messaging feature is more supplementary than anything. It provides students the ability to read messages in context to other college planning actions they take, following, earning, achieving. As the capabilities grow for a student on the platform, messaging is more likely to become complimentary, where distinct actions can be taken within the features that are a core part of college planning as well.<\/span><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>iOS Messaging Overview With the unfortunate widespread devastation of COVID-19, Higher Education was forced to change the way they interact with potential students. What was once traditional face to face relationship building, would now be strictly digital. At RaiseMe our college partners needed a way to communicate more efficiently with potential students. Students were already [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8182,"comment_status":"open","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/portfolio\/8076"}],"collection":[{"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/comments?post=8076"}],"version-history":[{"count":42,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/portfolio\/8076\/revisions"}],"predecessor-version":[{"id":8349,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/portfolio\/8076\/revisions\/8349"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/media\/8182"}],"wp:attachment":[{"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/media?parent=8076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}