{"id":30,"date":"2018-11-23T04:19:29","date_gmt":"2018-11-23T04:19:29","guid":{"rendered":"http:\/\/jsonbrnch.com\/home\/?post_type=portfolio&p=30"},"modified":"2019-02-14T05:34:33","modified_gmt":"2019-02-14T05:34:33","slug":"new-york-times","status":"publish","type":"portfolio","link":"http:\/\/jsonbrnch.com\/home\/portfolio\/new-york-times\/","title":{"rendered":"New York Times"},"content":{"rendered":"
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How can we augment the digital distribution of the NYT to meet millennials where they are?<\/strong><\/h1>\n<\/div>\n
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DURATION: <\/strong>6 Weeks ( Jan – <\/span>Feb, 2018 )<\/span><\/p>\n

ROLE: <\/strong>Designer<\/span><\/p>\n

ADVISOR: <\/strong>Renda Morton, New York Times VP of Design<\/span><\/p>\n

PROJECT: <\/strong> Digital Distribution of the New York Times<\/span><\/p>\n

TOOLS: <\/strong>Sketch, Flinto, Photoshop, Indesign<\/span><\/p>\n

\"view<\/a><\/p>\n<\/div>\n

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Back in January of 2018, in my spring semester, my Fundamentals of UX class was tasked with discovering a way for the New York Times to attract a younger demographic of users. We were given a variety of buckets to choose from: subscription models to new content avenues to storytelling. Given the time frame, this would be more of a sprint than a full-length project so we had to be strategic about our choice. Check out the case study on Medium<\/a>.<\/span><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

                      How can we augment the digital distribution of the NYT to meet millennials where they are? DURATION: 6 Weeks ( Jan – Feb, 2018 ) ROLE: Designer ADVISOR: Renda Morton, New York Times VP of Design PROJECT:  Digital Distribution of the New York Times TOOLS: Sketch, Flinto, Photoshop, Indesign Back […]<\/p>\n","protected":false},"author":1,"featured_media":31,"comment_status":"open","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/portfolio\/30"}],"collection":[{"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":10,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/portfolio\/30\/revisions"}],"predecessor-version":[{"id":439,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/portfolio\/30\/revisions\/439"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/media\/31"}],"wp:attachment":[{"href":"http:\/\/jsonbrnch.com\/home\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}